New York, NY - July 10, 2007
Contact: Eileen Lowe Hart

ISRAMWORLD HOSTS ITS FIRST ADVISORY BOARD MEETING

NEW YORK, NY: A. Ady Gelber, ISRAMWORLD’S President and CEO unveiled a compelling new program at its recent Advisory Board meeting held at the New York headquarters, to alert travel agents to the expanding scope of their operations. This ambitious approach highlights both a series of new initiatives, and a broader scope for existing programs.

In an important policy statement, Ady Gelber emphasized that the same level of customer satisfaction associated with ISRAMWORLD's long standing programs to Israel is guaranteed for all the company’s international tour packages offered under the banners of their 4 wholly-owned subsidiaries:

* ISRAM WORLD to Israel, Egypt, Greece, Turkey, Jordan, Eastern & Central Europe, - Russia and Morocco
* ESCAPADE VACATIONS to Spain and Portugal
* LATOUR to all of Central & South America
* ORIENT FLEXI-PAX TOURS to the Orient, China, Indochina, South Pacific & India

Ady Gelber stressed that their policy of working exclusively through travel agents is an integral part of his company's business focus. ISRAMWORLD will continue to encourage travel agents and has initiated a marketing campaign with ads and a flyer aiming to unite the 4 brands under a single identity while driving home the point that the company is much more than an Israel specialist.

To ensure that these new initiatives go beyond mere words, the position of Inside Sales Development was created recently, headed by Ms. Raffaella De Luca. Ms. De Luca will act as an ombudsman or liaison between travel agents and their various divisions. She can be reached on her toll-free direct line: 800 627-0427 or email to rdeluca@isram.com

A new project being introduced in 2007 is the Elite Series product line for the luxury market . The new brochure will include high-level internationals programming issued by the four brands, enabling travel agents to showcase ISRAMWORLD's global luxury products in a single brochure.

In pursuing the growing popularity of niche marketing, Mr. Gelber added that one of ISRAMWORLD's traditional strengths, Family Travel will be expanded across all product lines, extending to such exotic destinations as the Orient with its cross cultural elements which are particularly desirable for children and teenagers traveling with parents and grandparents.
ISRAMWORLD is now open until 8pm EST to better serve travel agents in the Midwest and on the West Coast.

DESTINATIONS: Israel, Egypt, Greece, Turkey, Jordan, Eastern & Central Europe, Russia, Spain, Portugal, Morocco, Orient, China, Indochina, Australia & New Zealand, and Latin America

Photo Caption:
(from Left to right)
Lisa Buhasira, (Trade Relations Manager, Isramworld) Iris Citron (Manager, Scully Travel), Larry Austin (Chairman & CEO, Austin Travel), Connie Greenspan (Travel Consultant, Altour), Betty Van Dyke, (VP Isramworld), Raffaella DeLuca, (Manager, Inside Sales Development) Marika Straftis, (Operations Manager), Simone Bassous (President MICE), Susan Weissberg (President, Wyllys Professional Travel), , Ady Gelber, (President & CEO, Isramworld), Andy Pesky (Sr. Vice President, Protravel) , Makis Xenatos (Vice President, Cruise and Tour Operator Marketing, Liberty Travel), Eileen Hart (Vice President Marketing, Isramworld), and Doran Jacobs (Consultant, Isramworld)

ABSENT Ilana Apelboim, Senior VP -Chief Operations Officer Worldwide, Gary Fee, President OSSN, Susie Simon, Travel One, Susan Reder, President Altour Classic, Mickey Weill, Senior VP,Sales & Marketing Protravel West Division